The Luichiny® brand was purchased by Demand Shoes, LLC, a privately held company based in St. Louis, Missouri, in December of 2005. Shortly thereafter Luichiny® began their worldwide sales effort leading to the brand being showcased in boutiques around the world. A regular participant in industry trade shows, throughout the world, Luichiny® draws large crowds of the top retail buyers to view and purchase its trendsetting, eye-catching designs. As one of the planet’s hottest shoe brands Luichiny® has become a fixture on red carpets, on the pages of elite fashion magazines and in the world’s top footwear and fashion blogs. Check out our Electronic Press Kit (EPK) in the News Media section at www.luichiny.com and see why everyone wants to be a Luichiny® girl!